4. Specifics Of Concept
A Google search suggested Twitter and either Periscope or Meerkat would be the appropriate configuration with which to start. The on-line reviews of Periscope and Meerkat suggested both would be worth considerating. Their strengths and weaknesses immediately presented a dilemma.
- Periscope is owned by Twitter suggesting that it may develop a potentially large market share. It also offers the capability to save the captured video for later playback. Sadly, it operates only on Apple IOS devices. This restriction would drop a substantial portion of our audience.
- Meerkat is the other product we considered. One immediate disadvantage is that Meerkat will not support saving video for later viewing. However, we selected Meerkat to start with because although it requires IOS to CAPTURE the video, playback can be on either IOS or Android.
- We determined to use the clay_metrics Twitter account and an Apple iPad to capture the video and a personal Twitter account together with an Android tablet for the initial test.
3. Establish Cost
The concept to be proven involves the following:
- One volunteer to carry a tablet/phone around during events capturing important moments such as first 25/25, shootoffs, "hat shoots", and interim scores as well as awards presentation. ( $0 )
- One borrowed device to capture video. Within the project team, there are 6 appropriate devices mostly Android, but also including IOS. ( $0 )
- A service provider for live video capture and broadcast.
2. Identify Audience
It has been noticed that many coaches, parents, and shooters carry phones and tablets with them. In addition to capturing still photos, these devices are also being used to capture video. A quick straw poll revealed that Apple IOS and Android devices are in widespread use. The conclusion is that although our audience is hardly universal, if we consider IOS phones and tablets as well as Android phones and devices, it is likely that there is sufficient potential audience to justify taking the next step.
1. Establish Need
During 2015 event planning, we monitored the attention that our Facebook pages received. We expected that visitors would seek out and enjoy pictures of shooters: friends, immediate family members, and grand parents. Most of these pictures were of award-winning teams and shooters. In this we were not disappointed. These images garnered a considerable amount of attention via Facebook. We also posted winning team and player names sometimes with their scores.
As an experiment, we posted a complete score report for one of our Arkansas Youth Shooting Sports Program. In order by final score, we posted all shooters from the established seniors who scored 49/50 to the first time juniors who scored in the single digits. Our audience was supportive of these efforts (and quick to point out any names that were inadvertently omitted). We suggested to customers that we might report scores again if there was sufficient interest to justify the effort. Feedback was quite positive.
In March of 2015, we downloaded some ISSF videos of Olympic doubles trap and doubles skeet which we played on the clubhouse TV to expose young shooters to events they were unfamiliar with. The interest arose because two college teams that practice at our range were competing in these events for the first time. Again, we got questions and expressions of interest. It was noted that these videos had originally been broadcast live.
For this reason, CM met with the Publicity Officer and Range Manager both of whom were very excited about the idea of streaming video. Some of the ideas that immediately come to mind were:
- Award Ceremonies (even with a large educational room, many shooters and their families are not able to see the trophy awards).
- Interim scores broadcast to those at the range
- Training would benefit from playing back video of the shooters watching for "gun-in-motion", "quiet eye", and taking your head off the stock.
Case Study #6: Video Streaming
- Establish Need for Live Video Streaming at range activities (OK)
- Identify audience (OK)
- Estimate project cost (OK)
- Specifics of Concept (OK)
- Proof of Concept (OK)
- Field Test
The Scientific Study of Clay Target Shooting
6a. Field Test Live Video Feed
- We confirmed that with sufficient bandwidth, Meerkat live broadcase and local save works fine. Visitors would have to install Meerkat on their iPad or Android devices. Probably too much to ask of them. Also, we don't have sufficient bandwidth at ICSS.
- With sufficient bandwidth, we can use Google Hangout OnLine to YouTube. That way visitors only need a browser. That they can do, but again our bandwidth is inadequate.
CONCLUSION: To provide video of commercials, competition, games, or awards, we will need to post to Youtube after the event.
6b. Field Test Post Scores in Near Real Time
To broadcast leaderboards during tournaments, we can do that in two ways:
- As we enter the data, periodically take a screen capture of the leaderboard and tweet it (or post to facebook).
- Use a PC with second monitor capability and put a monitor outside of the front desk on a table. My laptop can do this, or we can look into adding a second monitor card to the front desk PC. If we "extend" (rather than duplicate) the main monitor, we can keep a leaderboard up on the outside monitor even while we enter scores.
I suggest we prove the concept by using my Laptop at an upcoming tournament at our first convenience.
5. Proof of Concept
- Twitter was already installed on both devices and separate accounts established.
- Capture would come from the iPad using the clay_metrics twitter account. Meerkat was launched, a session entitled "test" was established and the iPad was leaned against a window with a view to a sunny back yard.
- Viewing would come from the Samsung Android tablet using a personal account. The personal account was set to "follow" clay_metrics tweets. Meerkat was launched on the Android and a search quickly found "clay_metrics". One click and the video display began.
- We noticed that only the top quarter of the fixed view of the yard displayed. When the iPad was moved to pan around the room, a full picture was immediately displayed. With a very noticeable but quite acceptable lag time, the viewer followed the presenter quite well.
Although the test video lasted three minutes, in that time, one of the followers of clay_metrics noticed, viewed, and commented on the video. This was a business unaffiliated with the project.